Defining Marketing - Importance of Marketing in...

Defining Marketing Michelle Watson Marketing 421 April 16, 2012 Kim Wm. Houseman Definition of Marketing Marketing is often misunderstood. Ask the average person how they would define marketing and a majority would reply with something along the lines of commercials, ads, brochures, and other items used to market a business. Marketing is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and services from an idea all the way through to the customer. As a practice, it embodies the elements of product, price, place, and promotion. As a philosophy, it is the basis of how customers’ needs and satisfaction are met by the business’ product or service. According to Perreault,†¦show more content†¦Nike uses successful and famous sports figures to endorse their products. Consumers are willing to pay higher prices for items that they view to be superior in quality, reliability, and style. Brand management is one of Nike’s greatest strengths. For example, basketball-great Michael Jordan’s succes s on the basketball court led to hundreds of millions of dollars’ worth of sales of Nike’s Air Jordan line of products. Tennis, golf, and soccer are other sports where the Nike brand has made a large impact on fashion, style, and sports equipment. McDonald’s is another company whose marketing success has made it the world’s largest food service retailer. It serves millions of customers around the world and has franchises in more than 100 countries. McDonald’s reaction to consumer trends and expectations is what has risen this empire to the top. The consistency of the restaurant’s product maintains its customer base and meeting social consumer needs by sharing nutritional information and providing healthy menu options continues to grow its customer base as well. Last but certainly not least, Apple is quite possibly the world’s best marketing company. Steve Chazin, former Apple marketing executive and consumer marketing expert curr ently maintains a blog and has published and eBook highlighting Apple’s five secrets of marketing to become the world’s most valuable company. He condensed the secrets from what he learned throughout his 10Show MoreRelatedDefining Marketing805 Words   |  4 PagesDefining Marketing Colleen P. Dalton MKT/421 November 26, 2012 Stephanie Burns Defining Marketing The purpose of this paper is to define the term â€Å"marketing†, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society. Marketing There are many definitions of the term â€Å"marketing†Read MoreDefining Marketing981 Words   |  4 PagesDefining Marketing What is marketing? More important, what importance does marketing have on an organization s success? In this paper, marketing will be defined. Included will be my personal definition of marketing, the definition found in Marketing Management, and the definition found in Basic Marketing. Based on these definitions, I will explain the importance of marketing in organizational success. Definition of Marketing There are several definitions of marketing. Although many sourcesRead MoreDefining Marketing Paper1010 Words   |  5 PagesRunning head: DEFINING MARKETING PAPER Defining Marketing Paper Bonnie Garcia University of Phoenix Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, Your most unhappy customers are your greatest source of learning . 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Marketing is a criticalRead MoreComponents Of Functional Operations Management994 Words   |  4 PagesFunctional tactics are the main, repetitive activities that must be undertaken in each functional area such as marketing, finance, production and operations management (POM), and personnel (Pearce Robinson, 2011, p. 271). Specificity, timeframe and participants are the 3 vital areas that must be addressed as these elements are what make functional tactic different from business and corporate strategy because they are actions items that will occur in the near future. The following essay will discussRead MoreTop Management For Crm And Practicing Crm Essay1683 Words   |  7 Pagesand social customs that compel behaviors. Organizational infrastructure: There are two types of organization Organic and mechanic with different value creation. Mechanic organization leads to insufficient, ineffectiveness, powerlessness and prohibiting sharing knowledge and expertise among employees and managers. Organic organization is flat and network structure has low functional barriers, foster cross communication, allows the sharing of organizational, building new knowledge and seems it can facilitateRead MoreExamining Organizational Development and Business Strategy: Case Study of Skoda1021 Words   |  4 Pagesexamining organizational development and business strategy based on a case study of Skoda Company. The article begins with an evaluation of existing definitions of organizational development and a personal definition of this concept. This is followed by an evaluation of one of the strengths of Skoda Company and how the company can benefit from this strength. The importance of organizational development in light of SWOT analysis and strategic planning is also discussed. Keywords: organizational developmentRead MoreSwot Analysis1676 Words   |  7 Pagesachieving that objective. 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Jordan Belleman. Ms. Verdino Ms. Kingmr. Muraco . Social

Jordan Belleman Ms. Verdino Ms. King Mr. Muraco Social Studies 801 12 May 2017 The Cuban Missile Crisis â€Å"The most terrifying moment in my life was October 1962, during the Cuban Missile Crisis. I did not know all the facts we have learned only recently how close we were to war but I know enough to make me tremble† (Joseph Rotblat). During the Cuban missile crisis, leaders of the U.S. and the Soviet Union engaged in a tense, 13-day political and military standoff in October 1962 over the installation of nuclear-armed Soviet missiles on Cuba, just 90 miles from the U.S. shores. To keep news of the crisis from leaking, a concocted cold was blamed for President Kennedy’s cancellation of public events. Also president Kennedy notified all the†¦show more content†¦You might, say, however that it was just one step of many that have worked against the Cuban economy and culminated with the dissolution of the soviet army. Cuba had established ties with the Soviet Union in 59’ which caused tensions and hostilities before and leading up to the missile crisis. This was also the first year that Fidel Castro came into power via the Cuban Revolution and the the Soviet Union was reportedly surprised to find that they could have an ally so close to the U.S.. The Cuban missile crisis of October 1962 was a direct and dangerous confrontation between the United States and the Soviet Union during the Cold War and was the moment when the two superpowers came closest to nuclear conflict. This was like Russian Roulette. But it was Kennedy’s decision to launch or not. There were a lot of American combat fatalities. A soviet spy was a valuable mole. Among the steps taken by the CIA to remove Castro, a bridged of about 1,400 anti-Castro Cuban exiles was raised. The CIA decided to use this force in a large scale invasion of the island, with the backing of its own Air Force. This, it was assumed, would trigger mass rising and overthrow Castro’s government. Yet Eisenhower, who had all been supreme allied commander at D-day, recognized the risks of failure and hesitated. This left John F. Kennedy to make a decision whether or not to launch the

Principle of Logistics

Question: The purpose of this report is to show the integration of the logistics activities in the core functional areas such as production, marketing, accounting and finance.The report also shows the efficacy of fixed time interval and fixed quantity interval of ordering. Answer: Introduction The purpose of this report is to show the integration of the logistics activities in the core functional areas such as production, marketing, accounting and finance. The report also shows the efficacy of fixed time interval and fixed quantity interval of ordering. The applications of the various techniques such as ABC inventory analysis and economic order quantity to improve the present order cycle are based on the best to the industry standards. In order to increase the operational efficiency models based on program evaluation and review techniques has been shown based on the present operation cycle. Terex, headquartered at Westport Connecticut, United States is recognized as a leading manufacturer for construction equipments and providing material handling solution to variety of industries range from shipping, mining, infrastructure building, transportation facilities and refining. The companys main logistics center of Terex is based in North Blend, Washington for the aerial work p latform of the equipment. The Companys European and Asian Pacific parts of the logistics operation are mainly controlled through outsourcing of man power resources. The MHPS (material handling port solutions) section of Terex provides new designs for manufacturing universal cranes, ropes, electric motors and light crane component. The material process section of the company provides various solutions like material processing of equipment, washing systems, apron feeders, biomass, wood processing and recycling machines. The company has major distribution hubs in Louisville and Kentucky and a large part of the raw materials is supplied to other parts of the world from these locations. (Equipment - Terex Corporation, 2016) The Interfaces The amalgamation of the various business activities with the supply chain operant is known as logistics management. The integration of the supply chain operations with the core functional areas like accounting, marketing finance and production is done by enterprise resource planning. The implementation of Enterprise resource planning makes the integration process effortless. The company uses Oracle software solutions in order to link all the areas of financial services, material handling, procurement and marketing activities through the mentioned ERP system. The various modules that the company uses to make interface with software includes Oracle Financials (equipment financing), Oracle warehouse module (for material management) The quality management if the company is also handles with the use of ERP system. The entire operation material management like creation of purchase orders, sourcing of vendors, plant maintenance, and procurement of the construction equipment along with vendor evaluation becomes seamless through the integration of all the functional areas with the enterprise resource planning software. The vendor sourcing plays a crucial role in tracking of the distributors and selection of the vendors offering distribution service at best price in the market. The company is not only able to efficiently manage the activities related to production and ordering, it also takes care of the warehousing activities through the ERP implementation process (Madapusi D'Souza, 2012).The impacts of logistics in the core departmental areas are discussed below as follows: Warehouse Costs Depending on the logistics activities the warehouse storage and selection of the storage facility needs to be done. As the company deals with logistics operations of construction equipments, the warehouse should have an ample amount of free space for the handling and movement of forklifts. The warehouse should be located ideally near the pot for easy shipment of heavy construction parts to different places. Purchasing- As the organization deals in manufacturing of construction equipments, the integration of logistics is critical. The activities involved in purchasing such as raw materials, delivery of the goods to a facility and procurement services is highly dependent on the logistics operation. It also ensures the suppliers are adhering to the logistics policies. Customer service- Logistics has a direct impact on the reducing the shipping costs by making the service accessible to broader range of customers. The improved facility of logistics enables the customer to track the transit process. The advent of newer technology has a groundbreaking impact on providing an improved customer service. Inventory management/Inventory carrying cost- Logistic management plays a key role in determination of the vendor lead time and order processing for customers. It is directly related to efficient planning of the inventory activities in maintaining adequate stock level, inventory planning. It acts as a platform to determine the reorder level, safety stock and danger level based on the supplies. The implementation of reverse logistics helps the company to increase speed of production and reduces the transportation cost of the unsold products. (Ralston et al., 2013). Transportation According to a survey by National council of physical distribution management (NCPDM) the transportation expenses on an average account for 6.5% of the market revenue and 44% on the logistics costs. A study reveals that the overall impact of transportation on logistics shows that highest cost is associated with transportation with 29.4%. The improvement of the item with the higher operation costs can produce better results. The changes in the transportation policies influence production and sale. (Subramanian et al., 2014)Marketing- The increase in marketing costs shows a relative increment in the logistics cost to offset the increased expenditure. Marketing and logistics should be closely integrated to determine the profitability and long term implications of the promotional efforts. Marketing needs cost and operations input from Logistics and Manufacturing to evaluate accurately the true costs of each promotion. Order Cycle Terexs Order to cash cycle The order to cash (O2C) is the standard business procedure for accepting and managing customer orders dealing in goods and varied range of service offered by a business entity. These activities are of paramount importance for an efficient order processing and avoiding financial discrepancies. The outcomes of improper order management can have a detrimental impact either departmental or core functional areas of a business due to O2C cycle The primary purpose of order to cash is to fulfill the orders placed by the customers. (Brooks Mukherjee, 2013) The order to cash cycle involves the following procedure: The first step involves accepting orders from the customers through various channels such as sales person, email or Electronic data interchange. The order transaction can either be a straightforward purchase request, or a short term/long-term business proposal depending on the nature of services. In certain situation when the payment option is based on deferred payment mode the company can verify the credit history of the customer before processing such orders. Once the received order is recorded into the ERP system, the products are shipped and delivered to the appropriate destination. The customer orders are documented in this stage. As soon as the orders relating to a product or service are dispatched for shipment and made available for delivery, invoice is generated clearly specifying the description of the goods or services, amount owned, currency and total amount to be borne by the customer. The final step in the order cycle deals with making a workbook entry into the accounting system for recording entry of customer payment in the general ledger. Organizations focus on enhancing the credit exposure visibility by optimization of the outstanding amount at the day end. The key components involved in order to cash service to meet the key challenges involve: Optimization of the Day sales outstanding(DSO) Monitoring the activities of order cycle in a better way to avoid credit risk exposure, probable losses due to bad-debts and expense of the various collection process. The companies also use an efficient O2C in order to improve the forecasting of the cash inflows and reducing errors in receivables processing (Mulama et al., 2013) Improvement in the ordering cycle Some of the improvement in the ordering activities includes directly placing of the materials to the customer. Hence only after the materials having been procured though procure to pay cycle the required equipments can be prepared for the final delivery. The next step is inventory sourcing from the warehouse of the company. The warehouse picking of the materials is based on the warehouse pick slip. The slip consists of crucial information related to quantity rack or bin location. After the shipments are conformed the items will be ready to be shipped to the customers destination. The seamless tracking of the equipment is made possible thorough GPS tracking facility. The customers are able to check their order status by logging in to the companys website. The billing and payment activities are followed after the shipments of the products. Figure 2 Inventory Management The present inventory planning needs to be designed as per the model stated by A, B, C analysis. According to this form of inventory planning the A category of items are of the highest importance due to its cost and demand and thus this product is given the first priority in the inventory. The A category item are considered in the top 30% of the dollar value. The next sets of items are categorized as B category items and these items are prioritized on the basis of below 30% of the total dollar value. The C category items are of least importance and they are the items which are categorized in the below 10% of the total dollar value. A Top 30% of total dollar volume B Below 30% C Below 10% Terexs present inventory and improvement through EOQ Product Yeary Demand (Billion) Ordering Cost (million $) Demand x Cost (million $) Holding Cost Order Quantity (EOQ) % of total cost Product Class Aerial Work Platforms 0.2 39 7.8 0.035 36 54% A Construction Equipment 0.1 1 0.1 0.04 3 1% C Concrete mixer trucks 0.1 1.2 0.12 0.035 3 2% C Cranes 0.4 2.3 0.92 0.05 12 3% C Light Towers 0.3 9 11.7 0.03 62 12% C Material Handlers 0.3 2.8 0.84 0.045 11 4% C Off Highway Trucks 0.1 16 1.6 0.04 10 22% B Crawler Vehicle 0.1 1.3 0.13 0.05 2 2% C Total 1.6 73 116.16 0.325 42 100% Ordering time of a product In order to get a better understanding of when to order a product we need to consider fixed point model and fixed order interval model into ordering cycle of Terex Limited. Fixed Point Ordering Model The fixed order point technique of ordering stock takes into consideration the reorder point of a stock. Reorder point is the sum total of average demand per day times the lead time and safety stock. The ideal ordering tine is that time when the inventory which currently being used goes to reorder point. The inventory ordering time follows a fixed quantity for ordering of new items. Fixed order point model Figure 3 The advantage of using fixed order point is to precisely locate the reorder point of individual items in the inventory. It also takes into account less safety stock in compared to the fixed interval mode of ordering as the ordering quantity is fixed. Fixed order interval model The second model of ordering inventory deals with fixed order interval for ordering of inventory. Terex can use this model to set an ordering time interval for example every Friday for cranes and every Monday for aerial platforms. The ordering process can be based either on monthly basis or biweekly basis. The orders are placed for varying quantities so that the company is able to achieve. The diagram given below shows the difference between ordering as per fixed quantity and fixed time interval. Figure 4 Model showing the difference between fixed quantity ordering and fixed interval ordering Methods for minimizing the inventory levels Terex needs to analysis the present ordering lead time and apply various quantitative tools such as optimization and critical path analysis. An augmented effort needs to put on the inventory level by elimination of low turnover and obsolete items in the inventory. If Terex is able to forecast the customer demands from beforehand then it will be able to considerably reduce the holding costs and delivery time of the manufacturing and construction equipments. (Bartmann Bach, 2012). Measurement of inventory performance The performance measurement of inventory is done on the basis of amount of reorder quantity weekly or monthly basis. The measurement factor also takes into consideration the safety stock level of the present inventory. If the company is unable to meet the demand due to poor supply then the inventory will reach in danger level and the company will face acute shortage of inventory. (Marodin Saurin,2015) Improvement in the supply chain operations of the company The improvement in the present distribution activities can be improved through Critical path analysis. Terex needs to develop the critical path strategy for the supply chain operations. In order to implement the critical path method at first it needs to determine the unit rate productivity, assigning of working hours of the working of labors, loading/unloading time of the products. (Kazamzadeh Yari, 2015). Conclusion The integration of core functional activities have been shown thorough the ERP implementation process and the various interface shows the connection of logistics management with the core functional areas of the company. The report takes into consideration various practices currently followed by Terex corporations in terms of logistics and supply chain operations. The report also shows the various inventory planning procedures by studying the current ordering cycle and production activities of the companies. The report represents comprehensive details on procure to pay cycle of Terex and its feasibility on the present system of the company. The customer order cycle also shows the various steps involved in delivering the items to the final customers following the procurement procedure. The warehouse operation of the company is integrated to the ERP system so it becomes easy to plan and manage the inventory for the company. It is equally important for the company to maintain a fixed tim e of oredering and fixed quantity of ordering. The ABC analysis and EOQ will further enhance the selection and ordering process of the inventory. The report also highlights on the inventory demand and planning procedure techniques for improving the ordering strategy according the market requirements. Reference List Bartmann, D., Bach, M. F. (2012). Inventory control: models and methods (Vol. 388). Springer Science Business Media. Equipment - Terex Corporation. (2016). Terex.com. Retrieved 24 May 2016. Kazamzadeh, E., Yari, H. (2015). Determination of permeability using electrical properties of reservoir rocks by the critical path analysis. Kumar, M. S., Anand, N. V., Rao, R. S. (2015). Impulse energy approximation of higher-order interval systems using Kharitonovs polynomials. Transactions of the Institute of Measurement and Control, 0142331215583326. Liu, J. C., Wu, Y. (2014, September). Application of ABC Analysis in Inventory Management. In Advanced Materials Research (Vol. 1030, pp. 2515-2518). Trans Tech Publications. Madapusi, A., D'Souza, D. (2012). The influence of ERP system implementation on the operational performance of an organization. International Journal of Information Management, 32(1), 24-34. Malik, P. (2016). Customer Relation Management. Journal for Studies in Management and Planning, 2(3), 171-195. Marodin, G. A., Saurin, T. A. (2015). Classification and relationships between risks that affect lean production implementation: A study in southern brazil. Journal of Manufacturing Technology Management, 26(1), 57-79. doi:10.1108/JMTM-12-2012-0113 Mulama, O. A., Chirchir, M. K., Magutu, P. O. (2013). The Effect of Logistics Outsourcing Practices on the Performance of Large Manufacturing Firms in Nairobi, Kenya. Ralston, P. M., Grawe, S. J., Daugherty, P. J. (2013). Logistics salience impact on logistics capabilities and performance. The International Journal of Logistics Management, 24(2), 136-152. Solutions | Oracle. (2016). Oracle.com. Retrieved 25 May 2016. Subramanian, N., Gunasekaran, A., Abdulrahman, M., Liu, C. (2014). Factors for implementing end-of-life product reverse logistics in the Chinese manufacturing sector. International Journal of Sustainable Development World Ecology, 21(3), 23.

Woman with Parasol an Example by

Woman with Parasol Claude Monet is credited as being the founder and inspiration behind the Impressionist movement. His style of painting included outdoor scenes and often featured sky, grass, flowers, and bodies of water. People or elements of humanity, like boats or trains, were often used to contrast with the power and beauty of nature. To help convey the contrast, Monet often painted the human elements of his paintings smaller in scale to the natural elements to convey a sense of imperfection or vulnerability in humanity. Spontaneity was another Impressionist value often used in Monets paintings, frequently illustrated with brushstrokes that conveyed a random, sense of movement or human subjects doing spontaneous things. Monets painting, The Stroll, Claude Monet and her Son Jean (Woman with Parasol) contains this element of spontaneity and freedom and is a good example of many Impressionist values characteristic of Monets work. Need essay sample on "Woman with Parasol" topic? We will write a custom essay sample specifically for you Proceed Monets painting features his own wife and child out for a stroll in the sunshine. One can understand the spontaneity through the bright sun shining down on them and the grass swirling around them. It is a windy, sunny day, and theyre out for a walk. The sense of movement in the painting can be felt in the wispy, moving clouds above Mrs Monets head and parasol. These have been painted with the swirling, soft brushstroke that is characteristically Impressionist, and they serve to give the impression of a strong breeze. Mrs Monets parasol is darker and solid above her in the sky, and it seems to anchor her in place. The parasol appears to be keeping her steady, but it also shades the sun from her face so that her facial features are more discernable for the viewer. This play of light and dark represents another value of Impressionism and common feature in Monets work, according to Artcyclopedia: The hallmark of the style is the attempt to capture the subjective impression of light in a scene (Artcyclopedia 1). The impression of light and dark is derived in this painting through both the parasol and sky above Mrs Monets head and the grass around her skirt. The sky is a light blue and the clouds are bright white, seeming to almost be illuminated or highlighted by the sun. Her parasol is darker, drawing the eye to the human figures. Her skirt and the grass around her both swirl around, but her white skirt stands out as lighter against the darker grass. The grass is a vivid green against her skirt, help ing to convey a sense of nature surrounding the human figures, but her skirt and the grass move as one and connect the two of them. My eye is drawn to the boy at her left. This is Monets son, and he seems very small in scale compared to the swirling grass and the vast sky. His outline against the sky and grass is not as strong as Mrs Monets, making him seem smaller and more vulnerable which makes sense since he is such a small boy. Where his mother casts a long, dark shadow over the grass that appears to extend beyond the bottom border of the painting, the boy casts no shadow. He is actually half covered in the grass, and his lower half is completely invisible because of his small height in the tall grass. This effect helps to give a sense of dimension to the painting and helps the viewer understand the scale between the woman and her son and the nature that surrounds them. Nicholas Pioch states, By depicting his son only from the waist up, Monet imparts a sense of depth to the setting (Pioch, WebMuseum). The young boy appears to anchor both himself and his mother to the grass and the ground in much the same way that her parasol above their heads serves to anchor them against the sky. It is interesting to note the sense of movement or lack of it between the boy and his mother. Her skirt swirls around her with the grass, both of them affected by the strong breeze, and soft brushstrokes across her face could be clouds or ribbons from her hat also in motion. But in the figure of the boy, nothing moves. His tie is still, his clothes are straight and unmoved, and he seems to be standing perfectly still as if he was unaffected by the wind. This could be interpreted as his mother shielding him from the wind and elements. It could also be interpreted to be another way to anchor him to the ground on which he is standing. I was drawn to the similarities between the facial features of the mother and her son. Both of them have strikingly similar facial features, which makes sense once the viewer learns that the subjects are mother and son and that they are Monets wife and son, so he knows their faces very well. Both look straight at the viewer, seeming to pause in their spontaneous stroll and almost asking the viewer what he or she is doing there. Neither of them smiles at the viewer, however. Their faces seem inquisitive and curious, but they do not smile. This also serves to convey a sense of spontaneity to the painting without making the subjects seem overly happy or fake. Their realistic expressions give the painting a sense of realism and humanity. They both seem to me to be waiting for something, perhaps for the wind to die down so they can continue walking. Mrs Monets features are darker and more pronounced than those of her son, due in part to the shade from her parasol. He stands next to her with only his hat for shade, so most of his face is in the sun. His features are painted softer and more subtly; Monet uses his characteristic swirling brushstrokes to give the boy a youthful feel. The boys facial expression reminded me of taking vacations when I was young. I remember how my parents and aunts and uncles were so concerned with sunscreen and staying out of the sun, like Mrs Monet with her parasol, while the kids like me just wanted to run and play. This painting, with Mrs Monet taking her son on a spontaneous walk on a sunny day, reminded me of the joys of nature as a child. Works Cited Pioch, Nicholas. (2002). Monet, Woman with a Parasol. Paris: WebMuseum. Retrieved 2/20/10. Viewed May 30, 2010. Artists by Movement: Impressionism. Artcyclopedia: Great Art at Museums and Galleries Worldwide. 30 May 2010.

Helmut Walser Smiths The Butchers Tale

Introduction The state sponsored, bureaucratic and systematic murder and brutal persecution of over six million Jews in the holocaust by Nazi regime has been a major distressing issue in the history of the world.Advertising We will write a custom essay sample on Helmut Walser Smith’s The Butcher’s Tale specifically for you for only $16.05 $11/page Learn More The sacrifice of individuals by fire as the Greek word Holocaust suggests was an act by the Nazi under the leadership of Adolf Hitler who in 1933 had risen to power and who believed that compared to the Jews, Germans were racially superior and that the latter were a threat to the racial German community. This paper analyses local relations between Jewish and non-Jewish populations in Germany from the perspective of Helmut Walser Smith’s The Butcher’s Tale and how it contributed to the Holocaust. A brief overview of the origin of Holocaust from the Butchers tale Different s tudies have revealed the causes of holocaust to have been attributed by many factors some of which include demonization of the Jewish community, the rise of the Nazi and the fact that Hitler hated the Jewish society. However, Smith in his book the Butcher’s Tale indicates that it begun from the murder of a youth called Ernst Winter in a German town, Konitz in 1900.[1] He posits that while strolling in Konitz, West Prussia, two residents of the area discovered the dismembered dead body of Ernst Winter carefully tucked in a package and dumped besides a lake. The discovery of the body drew national attention and sparked off a series of events and suspicions on the involvement of the Jews. Rumors began spreading that perhaps some visiting Jews might have had a hand in the killing of the youth and that it was a Jewish ritual murder. The police force in Berlin became convinced that the Jews were involved in the murder, a consideration that was witnessed by the accusations leveled b y a Berlin police inspector along with his allies against a Jewish Butcher called Hoffman. The accusations among other tense issues led to the rise of mobs in Konitz who began to violently attack Jews in the area. The violent chaos in Konitz drew the presence of the army which came to quell the violence. Smith creates an understanding from the series of events that were happening that it was the beginning of a process that led to the Holocaust. A town which had earlier on been peaceful turned violent with neighbors turning against one another.[2] It is imperative to note that from the outset, anti-Semites were bent on turning the murder suspicion against the community of the Jews. It was evident that there was no connection of the murder with any Israelite. The police who as earlier indicated had become so engrossed in the issue were accused of plans to shield the Jews.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More That same year in June, agitations and other excesses from the anti-Semitic groups were witnessed in different places like Komarczyn, Tuchel, Butow, stolp, Czersk and Konitz where Jewish homes and synagogues were set on fire. Many Jews who sought help from the courts did not receive justice as their sentiments were met with hostility. Those who tried to fight back were apprehended and given heavy sentences. The Holocaust The events that culminated the Holocaust in Germany saw the country perceived as a genocide state since the killing processes that occurred were directed by the sophisticated bureaucracy of the country. During that era, many institutions in Germany collaborated key among them being the interior ministry and parish churches and the finance ministry which played important roles of supplying records of birth to Nazis showing which individuals were Jewish, confiscated their property and delivered denaturalization and deportation orders. Many Jewish stock holders, academics and workers were disenfranchised and fired while students were denied admission in colleges. Individuals who reached the concentration camps went through untold sufferings in the hands of German authorities. Scholars reveal that while the motivation behind the genocides of the holocaust might have been surrounded by non-pragmatic, abstract and mythical ideologies, the systematic slaughter of the Jewish community was systematically carried out in Nazi occupied territories. These areas by 1939 had a total population of over nine million Jewish citizens. Over three million Jews were killed in Poland while about five million died in Eastern and Central Europe.[3] Other hundreds of thousands were murdered in Greece, Yugoslavia, Belgium, France, Netherlands and the Soviet Union. The fate of Jews in Germany was already drawn as their properties, arms, security, and even lives were taken away with human rights and dignity completely absent from German authorities. Though having stayed and contributed towards economic development of Germany, the Jewish community found itself under attack by their closest friends, the Germans. Their property, shops, warehouses and even security were withdrawn and were left to live like slaves in the mercy of a ruthless and merciless German society. Besides, reports given by German authorities were falsified and failed to give to the entire world the suffering that Jews were undergoing.Advertising We will write a custom essay sample on Helmut Walser Smith’s The Butcher’s Tale specifically for you for only $16.05 $11/page Learn More The picture of the events created by Smith in the book the Butcher’s Tale generates the impression of a friend turned into an enemy and therefore making it easy for Germans to totally destroy thousands of Jews.[4] A time came when Hitler argued that the Jews were making life for Germans difficult by occupying their land, using their resource s and even taking employment opportunities that were meant to be for Germans. However, as other scholars narrate, Jews had greatly supported the economic progress of Germany. The argument by the scholars further point at the ruthless mechanism that Germany used to make Jews be viewed by local people as enemies and thereby legitimized the need to eliminate them. Smith’s clear reflection of the manner that orders to destroy Jews properties were executed, ruthless, brings out the picture of a highly polarized Germany of the greatest enemy of the time, Jews.[5] Smith reports that the level of destruction of properties and lives the Jewish community in most towns in Germany was extreme. However, the world was made to understand that they were few and not worth getting major focus. A motion was passed to have the Jews excluded from participating in any German cultural event and that for every damage they had caused they pay one billion as fine. This evidenced that their human right s were no longer observed. The Jews were even not expected to defend themselves because the state was correct and no opposition could be tolerated. The publication by Smith reflects a view of totalitarian states in the classic period. For Germans, Hitler made them belief that the Jews were the greatest, worst and most dangerous enemies that required not just beating, but killing in a holocaust. The publication further reflects a continued replica of Bismarck’s view and preference of running with Iron and blood as outlined in the Bismarck Germany. The need to protect the honor of Germany Protection of German blood and honor was directed at Jews because the society considered them as enemies and therefore poised to destroy the sacred German orientation. From Hitler’s perspective, the German race and its purity was at the brink of getting assimilated by the Jews.[6] He forbade Germans from marrying and forming relationships with Jewish women. As such, the Jews became Isol ated and could not relate for development purposes. This was a sure way of bringing their hardworking nature and efforts into jeopardy. Imposing greater fines as the publication indicates was highly frightening and it clearly indicated that Jews were completely unwelcome in the country and an indication of more sinister actions, holocaust to come. However, Smith’s the publication only indicates measures that Hitler intended to take against the Jews, it fails to cite what Jews had done to warrant such ruthless treatment.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Besides, Hitler appeared to have lived his words as expressed in the Hitler Youth Quex where he sought to challenge existing authorities and give Germany high pride. Notably, Hitler laws carry forward emergent classical typical model of bad leadership in the name of protecting one’s own people. Former German leader in late 19th century, Bismarck had indicated the need for Germany autonomy and its self independence without external influences. In this case, Jews were considered as outsiders and therefore only affecting negatively the progress of Germany and its people. Like in Hitler’s efforts to conquer and expand the territory of Germans as expressed in the Butcher’s Tale, Hitler is seen as a person who did not care the feelings, emotions, suffering and losses of others as far as in his perceptions, Germans would benefit. Racial Definition of 1933 This decree created the first definition of racial discrimination which increased and culminated to ultimate decisi on to destroy Jews and their property in trial to protect German honor. The decree is a strong undercurrent that drove all people in Germany to remain highly faithful to Hitler by executing his orders without questioning and making his ideas come to reality. This decree, as the first racial move by the Nazi administration to discriminate against non-Germans set the pace for latter rules such as Laws for the protection of German blood and German honor. By seeking to redefine people in Germany on the basis of race, the decree only created animosity and made the entire Germany population to run wild against non-Germans especially of Jewish descent. The decree could also be described in analyst’s considerations of totalitarianism where a leader’s view points was absolute and always correct. The decree, as drawn, was final and all people in Germany had to classify themselves either as Germans or non-Germans, with the latter requiring approval for one to live in Germany. Ado lf Hitler and the Nuremberg laws The creation of Nuremburg laws by Adolf Hitler reflects his intolerance with Jews and their behavior mediated by international nations and guided towards offending and taking away Germans pride. The laws were meant to incite and poison Germans against Jews who they had lived earlier on as one family. By considering that Jews existence in Germany was a problem, Hitler, as manifested in many historical accounts caused the Jews to start suffering as their land, property and other belongings were taken away.[7] As they became entirely dependent on the Germany authorities because they could not be involved in economic production, Hitler was able to even make his created scenario appear to be real to Germans. The notion of external influences and how the Jews were being manipulated to defy Hitler and existing authorities could be understood as part of the Hitler’s efforts to show the world that Germany was back and could not be dictated to, like it happened during the Treaty of Versatile. By indicating that the laws he presented were supported by the people, Hitler reflected the thin difference between him and the people. In him was Germany and Germans had him in their hearts, a factor which he thought was unchangeably the will of the people. Nuremburg laws were set up with the notion that it was meant to come up with a legislative solution to the problems that the Jewish society was facing. While it was already clear that the Jews were already a problem and an urgent solution was important, Hitler used the laws to legitimize his actions against the Jews and gathers even greater support by accusing them to his people. However, international observers opposed his move and incited the Jews against such laws, a consideration that saw Hitler react by subjecting Jews to Holocaust which saw massive numbers of Jews being killed. The Nuremburg laws are a replica of the laws that sought to protect German blood and honor from Jews inter ference. Hitler in both cases moved to set out conditions that would oppress the Jews and support Germans. From Smith’s perspective, it could appear that the Jews had made gross moves to undermine the German administration.[8] As Bismarck indicated in his speech on Bismarck Germany, there was strong move to ensure that more Germans were in control of resources to make it easy to mobilize them in the war to conquer neighbors. Jews, having acquired large quantities of wealth largely from their efforts and enterprising nature could not have evaded being the first target in the looming fight to revenge for WWII and expand Germany beyond its boarders by then. Conclusion To sum up, the discussions in this paper were based on the thesis statement ‘The state sponsored, bureaucratic and systematic murder and brutal persecution of over six million Jews in the holocaust by Nazi regime has been a major distressing issue in the history of the world’. It is evident form the di scussion that the death of a young boy and the violent riots by Christians claiming the murder was ritual was one of the major factors that led to the Holocaust. As indicated, the blood-libel charge that was witnessed during the holocaust has for many centuries haunted many Jews. The book the Butcher’s Tale offers lessons for leaders in the modern society to keep off vices like ethnicity and racism which impact negatively on the peaceful existence of a community. Bibliography Smith, Walser. The Butcher’s Tale: Murder and Anti-Semitism in a German Town. London; W. W. Norton, 2002. Footnotes Walser Smith, The Butcher’s Tale: Murder and Anti-Semitism in a German Town. (London; W. W. Norton, 2002), p. 5 Ibid. p.56 Ibid. p.78 Ibid. p. 18 Ibid. p.43 Ibid. p. 58 Ibid. p. 84 Ibid. p. 154. This essay on Helmut Walser Smith’s The Butcher’s Tale was written and submitted by user Taryn Singleton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Color scope Case Management Accounting Essay Example

Color scope Case Management Accounting Essay Example Color scope Case Management Accounting Essay Color scope Case Management Accounting Essay Printing sector. which is due to the new engineerings coming to the market. that made a alteration the competitory place of the company. The impact of the external environment? Problem Identified: ? Lowering of the barriers to entry due to the cheaper engineerings implemented in the market? Advanced engineering crunching down the quality-based competitory advantage. ? High competition from big national ironss and little stand-alones? Monetary value force per unit areas and loss of high borders. i. e. rent Management Accounting The Original Allotment: ? The company faced inaccuracy issues in placing client profitableness. utilizing of the Activity Based Costing ( ABC ) ? Calculating rent of Assembly Sq. ft. : We took the entire sum of rent and divided it by the entire sum of the square pess which is 30000/15000 and so multiplied it by the square pess of the assembly section cost pool 4000. which adds up to $ 8000. ( $ 30. 000/15. 000 sq. ft. ) *4. 000= $ 8. 000? Calculating Others for Assembly Labour hour. : Using the same method. but utilizing the entire sum of the figure of labour hours alternatively of the square pess utilised. ( $ 20. 000/2440hrs ) *1. 280= $ 10. 491. 8? In order to keep a competitory advantage. this study is to reexamine the system they are utilizing and indicate out what needs to be done to decide the issues faced

Film studies - research Essay Example | Topics and Well Written Essays - 1000 words

Film studies - research - Essay Example Distributors: The movie’s distributors were Dream Works Studios or DreamWorks SKG. It is an American based film studio that develops, produces and distributes films. It has also ventured into video games and television programming. It is a very popular distribution house and has distributed more than ten films with box office grosses amount to 100 million dollars each. Some of the movies that it distributed in recent years especially 2010 was Little Folkers, Dinner for Schmucks and She’s Out of my league. Paranormal activity and Transformers are some other movies that it released. The distributor has found its greatest success in sci-fic movies. Box-office and Release: The movie was released in 2000 and was directed by Ridley Scott. It starred industry big wigs like Russel Crowe, Joaquin Phoenix and the rest. It was a world wide release and a phenomenal box office success. It was released in the States on May 5, 200 and received generally positive reviews. It was credit ed for reviving the historical epic. The film was nominated for multiple awards at various award ceremonies particularly five Academy Awards in the 73rd Academy awards. There is no sequel for the movie in the pipeline. The movie grossed around $187,705,421 domestically and foreign $269,935,000. Worldwide it grossed $457,640,427. In North America it was screened in 2838 theaters on the opening weekend. It’s widest release was 3188 theaters. The movie ran for 371 days and 53 weeks. Its close date was May 10, 2001. Marketing: Marketing of the movie was both above the line and below the line. Movie promos were aired which relayed the enigmatic and boisterous nature of the characters that had encapsulated the movie. Marketing is an oft conceived word used in our daily life. It is a normal word which may often be found as a part of our day to day conversations, and has more to do with the approach then the execution of a business idea. It was first explained by the American Market Association as an â€Å"activity†. Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating and delivering products which are of value to the stakeholders-customers, clients, partners and the society at large. The term was derived from the original meaning which taken literally meant simply going to the market to shop or to sell goods and services there. Marketing has grown by leaps and bounds today. It is a creative industry that has expanded down to various genres such as advertising, distribution and selling. Customer base is figured out, their needs and aspirations realized and the relevant product developed accordingly. Future predictions and the expected turn the market is to take is often analyzed through various forms and types of Market research. Posters and billboards were used all over. Most posters were against yellowish brown back drop that depicted the historical epic this movie went on to show. The movie was a rage all over because of the massive promotional activities undertaken world over by its producer. The movie was promoted world over and various promotional tools were used to promote the movie in the process. The promos of the movie were very intriguing. They started airing the promos of the movie well in advance before the movie was released. The promos invited the target audience to an intriguing experience and thriller. The historic outlook of the movie and the grandeur depicted. They also used mobile marketing to promote their movie. Mobile phones